Gift Connect is based in New York City, right in the heart of the Flatiron district.
Adding your business, brand, agency, organization or celebrity to our platform is actually incredibly easy. Simply click the Contact Us link in the header or reach out to us directly here. We will respond to you quickly and help you get set up to begin a campaign.
Gift Connect is funded by agency partners as well as a network of high net worth individual investors. Our Series A funding round was closed in the Fall of 2013 and our Series B round was closed in the Summer of 2014.
Gift Connect has a three-prong approach to achieving success for our clients: Targeting, Marketing and Reporting. Our targeting strategies consist of statistically driven models based on data from social media and digital news sources to provide and identify the best opportunities for brand advertisers and publisher partners. Next, our marketing suite is comprised of several e-commerce tools and apps enhanced by data leveraging which utilizes campaigns across any form of media: digital web, social channels, TV, radio, print, Out-Of-Home, and mobile. Lastly, our reporting capabilities provide instant response on success rate of any given promotion, media value achieved, ROI generated and customer sentiment (the tone surrounding a topic of conversation) by segment and audience.
In our effort to become the leading marketplace for both brand advertisers and publisher partners, we recognize that detailed consumer analytics is of the utmost importance. Our campaigns are powered under an exclusive commercial license for our industry.
Gift Connect's integration of our analytic technology makes our company smarter and creates a major barrier to entry for competitors. With this technology, we are able to evaluate 75 million sources each day - 1 billion media topics to date. This deep dive analysis allows us to stay on top of crucial social metrics, and ultimately, ahead of the competition.
While Gift Connect is native to the Internet, our marketing suite allows us to take your campaigns to live events, television and even radio with our action #hashtags. With our custom-made #hashtags, consumers can tweet from anywhere to receive e-gifts, branded products or make purchases. Our company is media agnostic and can integrate our campaigns through print, broadcast, live event display, mobile, or digital web portals.
Aside from the primary benefit of driving sales revenue in all of our campaigns, Gift Connect promotions carry a number of ancillary benefits as well. They include increased customer loyalty, greater incentive for desired user actions, and increased/longer engagement numbers from consumers.
Gift Connect is able to track dozens of different data points but a sample of our trackable metrics include: distributed gifts, page referrals, email statistics, link clicks, increased media value, consumer sentiment, associated search terms, consumer demographics, social actions, and more.
To date, Gift Connect has secured a gift inventory from several top name brands that totals over $100million.